What makes Apple so sticky – Apple 2.0 – Fortune Tech
…switching costs are relatively high (not to mention the time required to port). When Apple’s best in class user experience is combined with these growing switching costs, the resulting customer loyalty is unparalleled.
In light of what he calls “the stunning success of the iPad” and the demand for upgrades that the new iPhone is likely to spur, it’s going to get harder, not easier, for users to switch, no matter what Google (GOOG) and the rest of Apple’s competitors have up their sleeve.
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