Mobile internet usage statistics

If you want mass-market usage, you must consider development for mobiles. Here are some statistics to get you thinking more about that:

  • Global web mobile usage has doubled every year since 2009. In February, 2012, 8.5% of all web browsing was from mobile devices. Interestingly, Nokia still leads the way in mobile usage, ahead of Apple. (source: StatCounter. Also see the graph there, by country)
  • 64% of mobile phone usage time is spent on apps. (October, 2011) (Source: Nielsen)
  • US has 177.6 million mobile users. (October, 2011) (Source: Nielsen)
  • 11% of mobile phone usage was spent browsing the web (and that doesn’t include accessing the web via apps). (October, 2011). (Source: Nielsen)
  • 57% of smartphone and tablet owners checked email while watching a TV program, and 44% visited a social networking site. (October, 2011) (Source: Nielsen)
  • 29% of smartphone users use their phones for shopping-related activities, including comparing prices while in-store, scanning a bar-code for price / product information, searching for online coupons. (October, 2011) (Source: Nielsen)
  • More than half of mobile users are repeat visitors to daily deal sites. (October, 2011) (Source: Nielsen)
  • US adults now spend more time with their mobile phones than with print magazines and newspapers combined. (December, 2011) (Source: eMarketer)
  • Sales of smartphones and tablets have far exceeded the numbers of personal computers sold. In a few years the sale of mobile devices will dwarf the number of personal computers sold. (March, 2012) (Source: BusinessInsider)
  • The sale of tablets should surpass the sale of PCs in the next few years. (Source: BusinessInsider)
  • Developers prefer developing for iOS over Android, with one major reason being because that’s where the revenue is largest. (Source: BusinessInsider and BusinessInsider)
  • A daily deal site, Gilt, said that 30% of it’s Black Friday sales came from mobiles. (December, 2011) (Source: Boston Globe)
  • PayPal, eBay Inc.’s online payment service, saw mobile payments on Cyber Monday jump 514% compared with last year. (December, 2011) (Source: Boston Globe)
  • Apps are now a $10 billion market, growing 100% per year. (Source: BusinessInsider)
  • 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site (Source: Twitter)
  • 61% of smartphone users have searched for products / services locally from their phones. (Source: BusinessWire) Google says that number is more like 95%, and that 90% acted on that within 24 hours.
  • Mentioning a location in an ad or search result can increase click-through rates up to 200%. (Source: MediaPost)
  • 20% of telecom, 30% of restaurant, and 25% of movie searches are mobile. (Source: Google)

Not an exhaustive review of statistics on mobile usage, but that should get you thinking!

If you want to read more, see:

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94.64% of tablet web traffic is from the iPad

Recent analytics have shown that almost all of internet usage from tablets comes from the iPad.

Even with the introduction of Android devices, iPad still predominates. For developers, this shows the need for iPad apps, or developing web sites which work well with the iPad.

See CNET’s article for more details.

Laser communications: fast!

From fastlizard4 on Flickr

An alternative to wi-fi communications is being developed in Taiwan, using lasers. A single laser reaches speeds of 500Mbps speeds, and can be multi-plexed for higher speeds. It has a low error rate, and doesn’t interfere with other communications, so is more secure.

Sounds like a good way of speeding up data transfer, without the need for fibre. It will be a technology to watch.

Read the article for more details.

IT at NSW SES for SOS :)

ZDNet has an article about the information technology (IT) for the New South Wales (NSW) State Emergency Service (SES), and how it uses technology to handle emergencies, with mainly volunteer staff. Amazing stuff.

The SES is powered by 1200 desktops, laptops and netbook devices; 20 servers; 450 mobile broadband cards from Telstra and Optus; 250 network sites, complete with routers, switches, printers and UPS units; 4000 radios; 2000 fixed phones; 1000 mobile phones; 2000 pagers; and 170 satellite phones.

The service’s busiest day came on 9 June 2007, when the SES was hit by 10,701 website visits and 550 requests for assistance every hour (one every 7.2 seconds), and one web-contact email every 36 minutes.

Read the article for more details of this service, and how they use technology to help the State cope with emergencies. That now includes hosting their website on Amazon cloud services, to enable them to be elastic under varying conditions.

Why does a laptop have to be pulled out of your bag at the airport and scanned separately, yet an iPad doesn’t?

I’ve always wondered why a notebook PC has to be pulled out of your bag and scanned, and yet an iPad doesn’t. These days a smart phone or an iPad could cause as much damage as a laptop, programmatically or even by taking out parts and replacing them with explosives. An article in the New York Times investigated this, and found:

  • The TSA said “electronic items may stay in the bag if they are smaller than the “standard-sized laptop.” Laptops and larger electronics should come out so that screeners can get a better look at them and see more easily into the rest of the bag.” Clear as mud. That was clarified “With those rules in mind, the 11″ model of the MacBook Air is fine to leave in your bag, and the 13″ model must be removed prior to X-ray screening.” Well that clears things up.
  • A security expert who could not be named said “that the laptop rule is about appearances, giving people a sense that something is being done to protect them. “Security theater,” he called it.”

Now that I believe.

Reminds me of travelling just after 9/11, and an enthusiastic airport security person asked me to pull out my folding Palm keyboard and insisted I turn it on. It took a while to get him to believe it was not a computer and it wasn’t powered and it was of zero security concern.

In that case it was ignorance at play, but now I see “security theater” played out everywhere, and not just with inspecting some tech equipment.