Amazon first with downloadable videos

There have been rumors that Apple will sometime soon, maybe even on September 12, announce downloading of videos but Amazon has beaten them. See Unbox.

So far it’s only available in the US.

The fine print says that the Unbox player is required, and the movies are not compatible with Apple hardware, including iPods. The downloads are viewable for up to 30 days, and after you commence viewing the video you have 24 hours to complete it.

Robert Cringely had some comments in his latest Pulpit about Apple vs Amazon for movie downloads.

Update: although Unbox is available, there aren’t too many positive reviews. For example, see the CNET review and user comments