Mobile internet usage statistics

If you want mass-market usage, you must consider development for mobiles. Here are some statistics to get you thinking more about that:

  • Global web mobile usage has doubled every year since 2009. In February, 2012, 8.5% of all web browsing was from mobile devices. Interestingly, Nokia still leads the way in mobile usage, ahead of Apple. (source: StatCounter. Also see the graph there, by country)
  • 64% of mobile phone usage time is spent on apps. (October, 2011) (Source: Nielsen)
  • US has 177.6 million mobile users. (October, 2011) (Source: Nielsen)
  • 11% of mobile phone usage was spent browsing the web (and that doesn’t include accessing the web via apps). (October, 2011). (Source: Nielsen)
  • 57% of smartphone and tablet owners checked email while watching a TV program, and 44% visited a social networking site. (October, 2011) (Source: Nielsen)
  • 29% of smartphone users use their phones for shopping-related activities, including comparing prices while in-store, scanning a bar-code for price / product information, searching for online coupons. (October, 2011) (Source: Nielsen)
  • More than half of mobile users are repeat visitors to daily deal sites. (October, 2011) (Source: Nielsen)
  • US adults now spend more time with their mobile phones than with print magazines and newspapers combined. (December, 2011) (Source: eMarketer)
  • Sales of smartphones and tablets have far exceeded the numbers of personal computers sold. In a few years the sale of mobile devices will dwarf the number of personal computers sold. (March, 2012) (Source: BusinessInsider)
  • The sale of tablets should surpass the sale of PCs in the next few years. (Source: BusinessInsider)
  • Developers prefer developing for iOS over Android, with one major reason being because that’s where the revenue is largest. (Source: BusinessInsider and BusinessInsider)
  • A daily deal site, Gilt, said that 30% of it’s Black Friday sales came from mobiles. (December, 2011) (Source: Boston Globe)
  • PayPal, eBay Inc.’s online payment service, saw mobile payments on Cyber Monday jump 514% compared with last year. (December, 2011) (Source: Boston Globe)
  • Apps are now a $10 billion market, growing 100% per year. (Source: BusinessInsider)
  • 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site (Source: Twitter)
  • 61% of smartphone users have searched for products / services locally from their phones. (Source: BusinessWire) Google says that number is more like 95%, and that 90% acted on that within 24 hours.
  • Mentioning a location in an ad or search result can increase click-through rates up to 200%. (Source: MediaPost)
  • 20% of telecom, 30% of restaurant, and 25% of movie searches are mobile. (Source: Google)

Not an exhaustive review of statistics on mobile usage, but that should get you thinking!

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