Mobile internet usage statistics

If you want mass-market usage, you must consider development for mobiles. Here are some statistics to get you thinking more about that:

  • Global web mobile usage has doubled every year since 2009. In February, 2012, 8.5% of all web browsing was from mobile devices. Interestingly, Nokia still leads the way in mobile usage, ahead of Apple. (source: StatCounter. Also see the graph there, by country)
  • 64% of mobile phone usage time is spent on apps. (October, 2011) (Source: Nielsen)
  • US has 177.6 million mobile users. (October, 2011) (Source: Nielsen)
  • 11% of mobile phone usage was spent browsing the web (and that doesn’t include accessing the web via apps). (October, 2011). (Source: Nielsen)
  • 57% of smartphone and tablet owners checked email while watching a TV program, and 44% visited a social networking site. (October, 2011) (Source: Nielsen)
  • 29% of smartphone users use their phones for shopping-related activities, including comparing prices while in-store, scanning a bar-code for price / product information, searching for online coupons. (October, 2011) (Source: Nielsen)
  • More than half of mobile users are repeat visitors to daily deal sites. (October, 2011) (Source: Nielsen)
  • US adults now spend more time with their mobile phones than with print magazines and newspapers combined. (December, 2011) (Source: eMarketer)
  • Sales of smartphones and tablets have far exceeded the numbers of personal computers sold. In a few years the sale of mobile devices will dwarf the number of personal computers sold. (March, 2012) (Source: BusinessInsider)
  • The sale of tablets should surpass the sale of PCs in the next few years. (Source: BusinessInsider)
  • Developers prefer developing for iOS over Android, with one major reason being because that’s where the revenue is largest. (Source: BusinessInsider and BusinessInsider)
  • A daily deal site, Gilt, said that 30% of it’s Black Friday sales came from mobiles. (December, 2011) (Source: Boston Globe)
  • PayPal, eBay Inc.’s online payment service, saw mobile payments on Cyber Monday jump 514% compared with last year. (December, 2011) (Source: Boston Globe)
  • Apps are now a $10 billion market, growing 100% per year. (Source: BusinessInsider)
  • 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site (Source: Twitter)
  • 61% of smartphone users have searched for products / services locally from their phones. (Source: BusinessWire) Google says that number is more like 95%, and that 90% acted on that within 24 hours.
  • Mentioning a location in an ad or search result can increase click-through rates up to 200%. (Source: MediaPost)
  • 20% of telecom, 30% of restaurant, and 25% of movie searches are mobile. (Source: Google)

Not an exhaustive review of statistics on mobile usage, but that should get you thinking!

If you want to read more, see:

94.64% of tablet web traffic is from the iPad

Recent analytics have shown that almost all of internet usage from tablets comes from the iPad.

Even with the introduction of Android devices, iPad still predominates. For developers, this shows the need for iPad apps, or developing web sites which work well with the iPad.

See CNET’s article for more details.

Ex-FBI cyber-security expert developing new security software

AFP reports that a former FBI cyber-security expert is now working with CrowdStrike, developing software which will be used to minimize internet intrusion.

Rather than just looking at what’s going on, the software looks at the people behind it and digs deeper to better understand what’s happening.

This will be something to watch out for.


How the internet is rewiring our brains: The web is a treasure house of knowledge – but it’s making it impossible to concentrate any more | Mail Online

..his fidgety inability to concentrate on anything for more than a few moments at a time. He asked his friends and found they agreed. Some have stopped reading books altogether. One, a doctor, said: ‘I have now almost totally lost the ability to read and absorb a longish article on the web or in print.’

…Put simply, whole libraries’ worth of information is passing through our heads without our even noticing.

…We have become ‘systematisers’, looking at the world in terms of categories – of things, people, information. To survive in the modern age, you need to think ‘scientifically’ (even if you are not a scientist), to be able to put things into categories, to operate machines, to think in a linear fashion and use modern technology.

…The difference with the internet is that Carr fears we are in danger of sacrificing our very humanity on the altar of the machine, that as computers become more ‘human’ we will become mere automata, avatars of our previous selves; able to carry on 36 conversations at once via email, Twitter and the like, without really paying attention to any of them.

3 must-see videos on the Web 2.0 world

Here’s three Must-See YouTube videos. They each present concepts in a fascinating way. Worth seeing just to get ideas on how to present concepts. But then if you want to get a grip on what’s happening with Web 2.0 and how the world is changing, these are brilliant. You could use these, too, to show to people who “just don’t get” what is happening in the web world and how internet technology is changing how the world does things.

First, “Web 2.0… The web is Us/ing Us”:

And then, “Information R/evolution”:

And this one provides plenty of thought about students today (e.g., what impact does this have on what education methods will work? what impact does this have on what assignments given?):